Personal information disclosure under competition for benefits: Is sharing caring?

Personal information is shared extensively every day, particularly when competing for others' attention on online platforms. In this paper, we experimentally investigate the interaction of peer comparison and incentives as drivers to disclose potentially privacy-sensitive information. We find that sharing higher under incentives, further increases comparison. This effect driven by those initially disclosing less, who additionally report feeling more compelled reveal Our results shed light additional current information-sharing trend, while pointing neglected social pressure personal in competitive environments.